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A scalable digital solution to empower 1M girls by 2025

With the child at the centre, technology can be a catalyst in driving interventions at the population level. MukkaMaar is committed to driving change at scale and with speed, while keeping a strong offline focus to learn, evolve and evidence solutions. Our grassroots presence also helps us design and iterate solutions to be more effective, feasible and sustainable.

POWER with Mukki (Practice On WhatsApp for Empowerment & Rewards) uses 2-way conversational flows to build fitness (stamina, strength, flexibility), physical self-defence skills (punches, blocks, kicks, escapes), identification of types of violence, gender-sensitization, soft skills to deter threats, assertiveness, negotiation, awareness of rights and more. With just a few months of daily chats and activities with Mukki, children can feel confident, have greater self-esteem and be better prepared to deal with threats.


Mukki (mascot) uses friendly language and relatable examples to drive learning

2-way bite-sized learning

Conversational flows with bite-sized learning modules, with 5-15 minute chats per day

Gamified Flows

Learn, Burn & Earn rounds for physical self-defence and life-skills

Language support

Flows in English, Hindi & Marathi. Support for 23 Indian languages


No app download, minimal data usage, anytime, anywhere


Leaderboards, rewards, redemption, mobile data packs

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